Jim Wright

Senior Writer, Barbecue and Grilling Expert

Expertise

Barbecue, Grilling, Campfire cooking, Open fire cooking, Steak

Education

Ryerson University

Jim Wright

Highlights

  • Senior marketing copywriter at Nourish Food Marketing since 2017.
  • Senior writer and editor at FoodFireFriends since 2017.
  • Has written extensively on topics ranging from barbecue techniques and the best woods for smoking to BBQ product reviews and buying guides.
  • Experienced copywriter specialising in the food industry since 2014, and teacher of copywriting since 2019.
  • Featured on many food publications, and developed content for many food marketing campaigns.
  • Over 20 years of experience BBQ, grilling and campfire cooking.
  • Skilled at product testing and reporting findings.

Experience

I’m not going to lie — put me in a kitchen with a stove and ask me to make dinner, and I become paralyzed with anxiety.

That’s why barbecuing has been my sole contribution of value to my family’s nutrition for nearly 20 years. (My kids will back me up on this, even though Cereal Tuesdays used to be a big hit.) I’ve grilled for them over charcoal, wood, propane, and natural gas.

My love of barbecued food goes back to camping as a kid when even the can of beans got cooked over an open fire. Backyard barbecues were a highlight growing up, saving for that time my big brother “accidentally” branded me with an electric charcoal starter. Maybe that’s why I seem to favor gas now?

When I’m not writing about barbecue, I’m probably still writing about food; I’m a copywriter at a marketing agency specializing in food clients. I’ve worked on projects for restaurants, manufacturers, farmers — every part of the food ecosystem, writing everything from social posts to package copy. I’ve also written about US and Canadian law, aquarium fish, and many other topics, some interesting, some not so much.

I’m closer to 50 than I care to admit, though I love to think I don’t look it. Aside from my family and the perfect steak, my passions include travel, all things Disney, Scotch, and model trains. Don’t judge.

More From Jim Wright

A woman
General How Tos

Wood Pellet Storage Guide — Dos, Don’ts, and Expert Tips

If you’re new to smoking, you probably have lots of questions. And if you use a pellet grill, an important one is: what’s the best way to store wood pellets? It turns out this mystery is an open and shut case. Get the longest life and best performance out of your pellets with our guide.

lava rocks in gas grill, under a chrome or SS grate.
General Knowledge

Why Don’t Gas Grills Use Lava Rocks Anymore?

It sounds like a “when I was your age” story, but it’s not; once upon a time, we loaded up our gas grills with lava rocks. Sounds straight out of a Flintstones episode? Well, it’s true. And here’s why we did it, and why we stopped.

Small meats and vegetables being grilled on a grill mat.
Accessories

Are Grill Mats Safe? Fear of Toxic Fumes and Chemicals

We've noticed many people questioning the safety of grill mat use, stating that they give off toxic fumes. So we decided to dig into the details in a search for the truth and give ourselves the confidence to keep on using them. Which we have and will do!

An array of meat, vegetables, corn and kebabs on a grill.
Grilling Guides

21 Grilling Mistakes You Can EASILY Fix Today to Improve Your Cookouts

If you plan to have garden parties and be at the helm of the grill this summer, then there’s a lot riding on your grilling skills! Grilling seems simple, but a lot can quickly go wrong. Luckily for you, we’ve put together a list of common mistakes and professional advice on how to avoid them.

Ribs on a charcoal grill, with a thermometer probe attached.
General Knowledge

How Much Charcoal Should You Use in Your Grill or Smoker?

Got your bag of charcoal ripped open, and you’re ready to grill? Now you’re asking yourself, “How much of this stuff do I need?” As always, we’ve got this — keep scrolling to learn the right amount of charcoal to use for every type of grilling and smoking session.

Four kinds of peppercorns on spoons, on a white surface.
Ingredients

Different Types of Peppercorn, Pepper, Their Flavors and Substitutions

Learn all about the different types and varieties of peppercorns. From the common black, through white and green, to the more esoteric pink and red, and even some peppers that aren’t from peppercorns at all. With origins, flavor profile, and uses, there’s a lot discussed here.

Pork belly slices with very good-looking, crispy crackled skin.
General How Tos

How to Get Crispy Pork Skin and Make Crackling — Right Every Time!

Get crispy pork skin — or even better, full on crackling — by following the simple tips in this guide, that work every time. We also cover a few things to avoid, because you can sabotage your crackling even when you think you've done everything right...when you haven't!

Photos of smoked or grilled tri-tip and brisket side by side.
Ingredients

Tri-Tip Vs Brisket — What’s the Difference? Which is Best?

Tri-tip and brisket are large, very popular cuts of beef for BBQ and smoking, that produce delicious dishes and will impress any guests lucky enough for you to cook for. Learn about each, their differences, and how to choose the right one.

frozen burgers on cutting board with a rosemary sprig in the background.
Grilling Guides

How to Grill Frozen Burgers — Less Fuss, Safe, So Why Not?

You can safely grill burgers from frozen, you just need to tweak your method slightly to account for the fact they are frozen. But it saves some fuss and effort having to defrost them, so is a good technique to have up your sleeve. Here's how.

photos of a sirloin steak and a ribeye steak side by side.
Ingredients

Sirloin Vs Ribeye: Important Differences and Which is Better

Sirloin and ribeye, two of the most popular, most loved steaks in the world. But which is best? Or why would you choose one over the other? This detailed comparison looks at where they come from, flavor and texture, uses, and great recipes for each.

Plastic wrapped meat in the bottom drawer of a meat freezer.
Prep & Serving

How to Store Meat in Your Fridge or Freezer Safely

Today, we try to answer all your questions about meat storage in the fridge, the freezer, the temperatures you must use, options for safe wrapping materials, how long you can store it for, what freezer burn is, and how to avoid it, and more.

A grill party with friends gathered round a smoking BBQ laughing.
Grilling Theory

What is Grilling — And Why Do We Love It So Much?

What is the definition of grilling? How does it differ from BBQ, or smoking, or any other outdoor cooking technique? In this short piece, we define grilling, how it differs from other techniques, and why we love it so much (Hint: Flavor!)