Jim Wright

Senior Writer, Barbecue and Grilling Expert

Expertise

Barbecue, Grilling, Campfire cooking, Open fire cooking, Steak

Education

Ryerson University

Jim Wright

Highlights

  • Senior marketing copywriter at Nourish Food Marketing since 2017.
  • Senior writer and editor at FoodFireFriends since 2017.
  • Has written extensively on topics ranging from barbecue techniques and the best woods for smoking to BBQ product reviews and buying guides.
  • Experienced copywriter specialising in the food industry since 2014, and teacher of copywriting since 2019.
  • Featured on many food publications, and developed content for many food marketing campaigns.
  • Over 20 years of experience BBQ, grilling and campfire cooking.
  • Skilled at product testing and reporting findings.

Experience

I’m not going to lie — put me in a kitchen with a stove and ask me to make dinner, and I become paralyzed with anxiety.

That’s why barbecuing has been my sole contribution of value to my family’s nutrition for nearly 20 years. (My kids will back me up on this, even though Cereal Tuesdays used to be a big hit.) I’ve grilled for them over charcoal, wood, propane, and natural gas.

My love of barbecued food goes back to camping as a kid when even the can of beans got cooked over an open fire. Backyard barbecues were a highlight growing up, saving for that time my big brother “accidentally” branded me with an electric charcoal starter. Maybe that’s why I seem to favor gas now?

When I’m not writing about barbecue, I’m probably still writing about food; I’m a copywriter at a marketing agency specializing in food clients. I’ve worked on projects for restaurants, manufacturers, farmers — every part of the food ecosystem, writing everything from social posts to package copy. I’ve also written about US and Canadian law, aquarium fish, and many other topics, some interesting, some not so much.

I’m closer to 50 than I care to admit, though I love to think I don’t look it. Aside from my family and the perfect steak, my passions include travel, all things Disney, Scotch, and model trains. Don’t judge.

More From Jim Wright

Plastic wrapped meat in the bottom drawer of a meat freezer.
Prep & Serving

How to Store Meat in Your Fridge or Freezer Safely

Today, we try to answer all your questions about meat storage in the fridge, the freezer, the temperatures you must use, options for safe wrapping materials, how long you can store it for, what freezer burn is, and how to avoid it, and more.

A grill party with friends gathered round a smoking BBQ laughing.
Grilling Theory

What is Grilling — And Why Do We Love It So Much?

What is the definition of grilling? How does it differ from BBQ, or smoking, or any other outdoor cooking technique? In this short piece, we define grilling, how it differs from other techniques, and why we love it so much (Hint: Flavor!)